Artificial intelligence (AI) has become a transformative force, reshaping how organizations connect with their stakeholders. While AI often conjures images of intricate algorithms and futuristic robots, a new realm known as “generative AI” is democratizing these technologies for non-technical users.
In this article, we embark on a journey guided by Elizabeth (Liz) Ngonzi, the Founder and CEO of The International Social Impact Institute (The ISII) and an adjunct assistant professor at New York University, as she introduces nonprofit professionals to the world of generative AI tools, including ChatGPT, DALL-E, and Canva Magic.
Demystifying Generative AI: Unleashing Creativity
AI, in its essence, involves computer systems that analyze data, make decisions, and automate tasks. Generative AI takes AI’s capabilities further by generating entirely new content, spanning text, images, video, and more. Unlike AI systems designed for specific, narrow tasks, generative AI models possess a versatility that allows them to adapt to a wide range of prompts and directions. With expert guidance, these tools become creative allies for all.
In her comprehensive one-day course at New York University – AI for Impact: Enhancing Stakeholder Engagement – Liz introduced participants to the fundamental concepts and practical applications of AI. The aim was to make AI more approachable and less intimidating.
The (Human) Touch in Guiding AI
While AI tools can augment human capabilities, human guidance remains paramount. The quality of AI-generated output hinges on the clarity and specificity of the prompts and instructions provided.
Participants delved into best practices for effectively prompting ChatGPT, which included offering concrete examples and specifying the desired output format. This level of guidance empowers AI to produce remarkably nuanced, high-quality content.
Nevertheless, it’s vital to acknowledge that AI has limitations. It can inadvertently generate false information or perpetuate biases. Therefore, human oversight is crucial, involving careful review, editing as needed, and final approval of AI-generated content.
Balancing Creativity and Ethics
To unlock AI’s creative potential while upholding ethical standards, Liz introduced two essential frameworks.
First, the POWER storytelling framework emerged as a potent tool for crafting compelling narratives. It breaks down the storytelling process into four critical elements: Problem identification, Outline of solutions, Worth or impact assessment, and Eliciting a response or call-to-action.
Second, an ethics checklist was introduced, covering key aspects such as consent, transparency, bias evaluation, and data privacy. This checklist equips nonprofits with the necessary guidance to ensure that their AI applications align with their core values.
Ensuring Authenticity Amidst Technological Advancements
While AI can undoubtedly enhance efficiency and scalability, it’s crucial to remember that storytelling and relationships should retain their authentically human essence.
The Marvel of Generative Design
Beyond text, the course also delved into the realm of visual content creation, highlighting the capabilities of Canva Magic. By describing their vision for an image or video, participants witnessed Canva’s AI magically generating original designs, scenes, and graphics.
The convenience and efficiency of creating professional-grade social media posts, animated videos, and entire presentations with just a few clicks left participants astounded. By automating repetitive design tasks, Canva’s AI empowers nonprofits to redirect their energies towards strategy and personalization, opening up new horizons for organizations with limited resources.
Reflections on a Collective Expedition
Despite initial skepticism, participants gained firsthand experience of AI’s vast potential for social impact. From streamlining operations to unleashing creativity, generative AI places new capabilities at the fingertips of nonprofit professionals.
However, realizing this potential demands an investment in learning. Liz’s commitment lies in continuing to guide nonprofits toward embracing these emerging tools through accessible education, vigilant oversight, and collaborative discussions.
What may have initially seemed like magic has unveiled itself as a harmonious human-AI partnership aimed at enhancing our collective creativity. Our journey toward responsibly embracing this new frontier is only just beginning. Discover more about The ISII’s offerings to help you leverage the power of generative AI to amplify your organization’s impact.