The Certificate in Digital Fundraising will provide a strong foundation in digital storytelling and fundraising. Explore a variety of best practices, strategies, platforms, tools, and techniques to inspire, engage, and activate stakeholders—including donors, funders, program beneficiaries, and other partners. Through lectures, primary and secondary research, and exposure to case studies drawn from relevant organizations, gain the skills needed to be able to develop and execute integrated digital fundraising and marketing strategic plans, as well as plans for individual channels (e.g., social media, website, email). Each course will include an applied project and feature tools to help organizations make data-driven decisions.
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