- November 22, 2021
2pm - 3pm ET

Join us as when we present Balancing People, Planet and Profit. This is a mission-driven 3-part series for NY NOW® to inspire and activate buyers and exhibitors to integrate social impact into:
- How they run their businesses;
- The decisions they make regarding those with whom they conduct business;
- How and where they source their products; and
- The philanthropic efforts in which they engage.
Our first session will expose participants to the full spectrum of social impact that balances people, planet, and profit, using case studies from multinational and small-scale brands around the world with a grounding in #GivingTuesday — the global generosity movement. We will introduce a framework for assessing social impact along with a tool that will enable participants to communicate their mission and commitment to social impact.