Wilmington Trust Philanthropic Speaker Series

Wilmington Trust Philanthropic Speaker Series presents Digital Strategies to Attract Funders by Elizabeth (Liz) Ngonzi.

Elizabeth Ngonzi is the founder and CEO of Liz Ngonzi Transforms and the International Social Impact Institute. The main focuses of this webinar are how funding trends are changing, how to access funders online, how to develop and share a well-crafted story to persuade your funders, and various other resources. Over the last three years, online funding has increased dramatically and therefore organizations need to understand their funders online behavior to be able to engage with them better. To optimize potential donations, organizations should interact with their desired audience in the way that best communicates their story. Ngonzi recommends using the cycle of sustainable funder relations for streamlining communication. Through identifying your prospective funders, determining their alignment, developing relationships, and solidifying that relationship, you can create your organization’s story and purpose in the funder’s mind. This is then translated throughout your organization’s digital storytelling ecosystem. The story and purpose can be highlighted in your LinkedIn account, organizational website, or even email signature. To continue building your brand, showcase your impact and how supporters feel about what your organization has done. Be sure to provide a call to action; this can be done through donations, grant approvals, or even subscribing to an email list. Organizations must overcome many obstacles in this new age of funding and understanding online behavior, however, it’s not impossible. By creating a clarified message across your organization’s digital ecosystem, funders will be more likely to identify with your story and donate to your cause.