to December 13th, 2021 (6PM and 9PM EDT)
This course will be taught by Liz Ngonzi, Adjunct Assistant Professor and Cheryl Gentry, Founder & CEO, Glow Global Events / Adjunct Instructor, as part of the Professional Certificate in Digital Fundraising developed by Liz.
The global pandemic has disrupted the way organizations think about events and virtual events seem here to stay. As with onsite events, strategic and thoughtful planning is required to make virtual events effective cultivation and fundraising tools. Explore strategies to envision and produce events that attract, engage, and activate supporters. Examine best practices, pitfalls to avoid, tools, and platforms to enable a virtual event experience to connect to donors, build brand and reach, and help generate essential revenue. Analyze virtual event case studies and develop a virtual event fundraising and marketing strategy for a nonprofit organization.
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